Facebook is often seen as a place where people check out pictures from the party of last weekend. But surprisingly, this social network is evolving into something more. That is a destination where airline tickets, soap and nappies can be bought as well. In this regard, Levi’s, Procter & Gamble including Delta Airlines are just some of the increasing number of firms that are trying out building what is known as Facebook storefronts.
So what exactly is F-Commerce?
Well, F-commerce or Facebook commerce is a term used to describe the deployment of Facebook as a way to monetize social media. Now this is simply an aspect of the more familiar larger genre, which is known as social-commerce. In other words, consider f-commerce as sale made on the business pages of Facebook through the assistance of applications. By 2015, the f-commerce industry is projected by some analysts to be worth as much as US $30 billion.
With f-commerce there is no need for consumers to leave this social media site as long as their products as well as service are available here. Also, it is possible for consumers to equally rate, review as well as share products through this commerce store-front.
Benefits to Shoppers
There are quite a number of benefits associated with f-commerce as far as the consumer is concerned. For one thing, he/she will not need to leave Facebook each time there is a need for a product or service that is available on this social media site. And, this might happen often as more and more people open accounts with Facebook with many of these people checking their Facebook pages on a daily basis. It is even estimated that on an average people spend as much as 28 minutes on this social media network.
Also, through Facebook one is able to get recommendations from friends regarding good products to buy as well as great services to patronize since this can be viewed through their walls. Generally, f-commerce makes Facebook a place where consumers can review, rate as well as share products.
Benefits to Companies
With f-commerce companies can gain a wider social following while creating more brand awareness as well as exposure. Some brands like Heinz have used f-commerce as a means of promoting limited editions of their products. Others have taken a different approach by publishing their entire product range on this platform. Now no matter which one they have chosen to do many have realized at the end of the day that getting onboard f-commerce has produced a positive result regarding their bottom-line.
F-commerce Success Tips for Businesses
Be sure that Facebook has your demographic.
Before taking your business to f-commerce please do confirm that your demographic is covered on Facebook. The fact is that this social media site provides businesses with the opportunity of specifically targeting age-groups as well as geography in a much different way that conventional marketing can’t do.
Be ready to seize opportunities.
With Facebook having more than 700 million users that are active, this place is obviously where any company or business should risk diving in. Also, be open as there are new opportunities that will present them selves here only if you are ready to seize them.
You should be prepared to encourage users in accessing your Facebook application. To do this, you will need to make use of an incentive since by so doing you will more likely get a positive response from them.
Request for feedback.
Asking your customers to honestly provide feedback as par what is working plus what is not can go a long way. It will even make them take your business more seriously.
Author Bio: Jason Phillips has a great experience at entrepreneurship. He comes to know about the benefits of f-commerce and then he used it at his business. He also offers order fulfillment services at his business Xpert Fulfilment.