by Kay Ackerman on 25/10/12 at 7:17 pm
The Information Age has empowered businesses with technologies that make business easier, faster, more profitable and completely on demand. It has also created a host of concerns for the business owner such as hard drive backups, cloud computing and identify theft.
When it comes to storing your data, how do you pick a vendor you can trust? There are so many to choose from, and while you should always perform data backups locally, you should still have an offsite data backup option.
Here are a few things that you should think about when scouting offsite backup solutions.
What is this company’s focus? You should feel with a certain amount of assurance that the company you are choosing to work with cares about your needs as a client and isn’t simply in the business of taking as much of your money as it can. You need a company that is largely focused on your digital peace of mind.
If you have a problem, you have to trust that it will be resolved with urgency and proficiency. The best way to test a company’s response time is to generate a complicated question about their service and then communicate with them via phone or email. The quality of the response coupled with the amount of time your message languished in queue will tell you whether or not the company is capable of handling your needs with the careful, quick service you need to stay on top of the business world.
A good, friendly recommendation never hurts. Your friends and colleagues have probably been faced with a similar question at one point or another. They’ve had to test the waters with a company and protect their data as well. Learn from their experience and go with someone your network trusts.
You can always find reviews and customer opinions of a particular company online. PC Magazine regularly reports on tech businesses and the best information is always a quick search away. You should examine these closely to see if there are recurring patterns of downtime, customer frustration or service issues. These will provide for you a broad stroke of the company as a whole. The more positive reviews, the more trustworthy the company is.
How clear is the company’s mission and objectives? You can’t develop trust with a company if they have a hidden agenda. You should be able to believe the company truly has your best interests in mind. This is the Information Age. The more information the company is willing to provide, the better. In the business of data security, transparency is a must!
Ultimately, how a company treats you symbolizes how they are going to serve your needs as your business grows. You have to have to establish what matters to you when it comes to your information needs and pursue a company that supplies it. You’re building a business relationship and the most important feature that a company can offer is trust.
About The Author: Kay Ackerman is a self-proclaimed tech geek and freelance writer, focusing on business technology, innovative marketing strategies, and small business. She contributes to www.technected.com and occasionally writes on behalf of StorageCraft. You can also find her on Twitter.