by jondawson on 29/08/12 at 5:38 am
All marketing campaigns have the common goal of getting their targeted audience to take further action. Reaching high conversion rates requires a thoughtful and effective plan. Ultimately, the goal is to increase sales or achieve the results desired by the business or organization. It takes precious time and money to create an effective campaign. Don’t waste time or money deploying techniques that under perform. Try some of the following techniques that do result in higher conversion rates.
Live Transfer – Call Center Representatives
Screening and qualifying prospects is an important and effective way of achieving high conversion rates. Individuals who are enticed by an offer might be asked to call or respond to a live representative in a call center. When that person is transferred to a live agent, the representative has the opportunity to learn more about the respondent. They can work from a client’s pre-approved script to screen and qualify respondents. The representatives can then provide those suitable candidates with further information so they can contact the company or organization directly.
Not only does this step prevent a company from spending time and wasting money on individuals who are not likely to make a favorable purchase decision, it will also boost the conversion rate. Instead of having 10 sales out of a group of 1,000 individuals for a 1 percent conversion rate, if you get the same 10 sales from a qualified group of 100, your conversion rate goes up to 10 percent. The total sales are the same, but it costs the company far less to acquire each of those 10 sales.
Website Conversion Rates
Getting individuals to take further action when they visit your website isn’t easy. You have to capture the viewer’s interest by having interesting content. Higher website conversion rates require a comprehensive strategy. Everything from your social media strategy to your checkout page must be optimized.
Hiring a top copywriter who knows how to write website content that results in higher conversion rates is a good first step. If you can afford professional help, this is an option to be considered. However, even if your budget does not allow you the luxury of hiring a professional copywriter, there are other steps you can take to improve conversion rates.
Keywords are very important because they can add to the content and authority of your website. Viewers who are pleased with the content and information on, and related to, your website, tend to respond more favorably.
Using multiple channels such as social media sites, paid ads and affiliate marketing also creates more opportunities for people to find your site. Producing a newsletter or writing a blog that links back to your website attracts an audience that is interested in the subject of your business.
Other things you can do to improve conversion rates include designing an attractive website and making it very easy to navigate. Make sure that pages load quickly and are compatible with all of the major browsers.
Webinars are online versions of seminars with a live audience. Effective webinars can have very high conversion rates. The elements that will make your webinar pop and induce a high conversion rate include:
- High quality content
- An attractive environment from which you present the webinar
- Interactivity with attendees to keep their attention
- Showing how many people who are attending and taking action
- Creating an urgency to respond quickly to time-sensitive offers
Boosting conversion rates for your business doesn’t necessarily require completely overhauling your website. You can take small, targeted steps towards boosting it and still see results. Just keeping trying and testing things, and you’re sure to figure out a solution that’s right for you.